星巴克咖啡公司成立于1971年，是世界領先的咖啡零售商。1992年星巴克作為第一家專業咖啡公司成功上市，目前已在北美、拉丁美洲、歐洲、亞洲和太平洋地區等39個國家擁有超過16000家咖啡店。長期以來，公司一直致力于向顧客提供最優質的咖啡和服務，營造獨特的“星巴克體驗”，讓門店成為顧客溫馨舒適的“第三生活空間”。與此同時，公司通過各種體現企業社會責任的活動回饋社會，改善環境，回報合作伙伴和咖啡產區農民。鑒于星巴克獨特的企業文化和理念，公司連續多年被美國《財富》雜志評為“最受尊敬的企業”。
in china, starbucks maintains the unique character of serving the finest coffee in the world and high quality globally appreciated food. while continuing to offer the best coffee, it is also leading in china in spreading coffee knowledge and expertise, and creating a coffee culture in a traditional tea-drinking society. the starbucks store atmosphere is one which is similar to the old teahouse of china—a gathering place and a community living room. starbucks partners in china are as welcoming, genuine, considerate, knowledgeable, compassionate and involved as partners from around the world. they embrace the starbucks culture and training, and truly ｄｅｌ iver the legendary starbucks service in china. they are real starbucks ambassadors to bridge with customers and promote the coffee expertise and culture.
the “third place” concept, with the legendary starbucks service, has resonated in china.the “third place” concept, with the legendary starbucks service, has resonated in china.